Book Praise

I’ve been lucky to collaborate with Howard as an investor, advisor and co-founder – he’s made me a better entrepreneur, and by reading this book, he’ll make you one too.

- Sam ShankCEO, HotelTonight

…This, quite simply, is the most impressive, actionable, and valuable business book I have read in a very long time. It’s extraordinary. I read it in a single sitting. I’m ordering copies for my partners and executives….This is a incredibly valuable resource and an invaluable read. Wow.

--Eric SinowayCEO, The Worth Group/Worth Magazine

Howard Love is a deeply experienced entrepreneur and early stage investor. This book is a culmination of many years of seeing successes and failures, what works and what doesn’t. I highly recommend this book to entrepreneurs who want to make their own unique mistakes, rather than repeating the mistakes of others.

- Bill EricsonGeneral Partner, MOHR DAVIDOW

The J Curve is a must-read for any entrepreneur, whether first-time or seasoned! Howard’s genius is that he understands and empathizes with the entrepreneurial experience—and how humbling it can be – while also giving insight into and support as to why the challenges are of crucial benefit to the process of building a truly successful company. Entrepreneurs can use Howard’s practical insights to better understand the realistic stages to expect in starting a company in a way that is demystifying and empowering, and quite honestly, provides an appreciated element of sanity to the often crazed entrepreneurial experience. Highly recommend!

- Sara Sutton-FellCEO, FLEXJOBS

The Start-Up J Curve will train you how to get through your early business challenges, and get to the fun terrain that is sustained business growth as soon as possible.

-- Inc. Magazine

As I begin another “pivot” in my own business, I find myself wishing that Howard had written this book years ago…when I began my own entrepreneurial journey. It would have been a tremendous roadmap and guide for the many twists and turns I faced. The J Curve is a must-read for any aspiring entrepreneur, yet I am confident that start-up vets like myself will also find many new insights as well. Howard presents a fresh and spot-on approach to understanding the growth stages, and do’s / don’t’s for each stage, of the entrepreneurial process, all based on his own vast experience starting and backing multiple companies.

- Mark DivineFounder of SEALFIT, The Coronado Brewing Company,, and NYT Best Selling author of The Way of the SEAL and Unbeatable Mind

Howard gives you an invaluable framework for understanding where you are with your startup and how to progress to success.

- Pete FlintCo-Founder of Trulia

Howard’s book is engaging, thought provoking, insightful and easy to read. Founders will relate to the tangible stories and examples. This book is fuel to accelerate up the curve to success.

- Larry MarcusManaging Director, Walden Venture Capital & Founding investor in Pandora.